ESPN and Univision are seeing big ratings from this years World Cup. The rise in popularity of soccer has translated well for the cable companies. According to The Los Angeles Times:
U.S. goalkeeper Tim Howard made plenty of saves in Tuesday’s World Cup match against Belgium, but ESPN’s ratings needed no rescuing.
The United States team’s 2-1 loss in extra time to Belgium drew an average of 16.5 million viewers to ESPN, making it the third-most-viewed soccer telecast ever in the U.S.ESPN, Univision, World Cup